The results are in: the collated creativity E.S.C.A.P.E. assessment (where do you measure up?)

How creative are you?  Recently I wrote a post explaining the E.S.C.A.P.E. method for increasing your creativity ’cause whether you’re a top notch exec, a front line staff or out on your own we’ve all got to delve deep into our creative juices these days.  It’s the numero uno ingredient for success.  Doing the same ol’ same ol’ doesn’t work anymore (not sure it worked ever).

The post included a short assessment for examining where your creative strengths lie and where you may be falling short.

The good news?  Creativity can be taught, so whether you need to dig deep into your DNA to find it or whether it’s riding in your veins skin deep take a look at the collated results of the 6 question assessment.  (And if you haven’t yet taken the assessment simply click the link above and you’ll be taken there).

Each question on the assessment related to an element of the E.S.C.A.P.E. model, I co-developed with the great Dolly Hopkins.

e = evoke

s = shades of gray

c = cobble

a = assumptions

p = praise and celebrate

e = engage

Here are the results in order.

More than 1/2 of the respondents had no clue or only a little clue about how to evoke their creativity.  If you know how to call it out of hiding when you need it kudos, shake those pom poms.  If you don’t know how to evoke your creativity, spend some time thinking about what sets the stage for your creativity to show its head.  For example do you need a quiet environment, free of distractions or is a noisy, cacophonic environment more your taste?

More than 75% of repsondents shone at Shades of Gray or being able to look at things other than in a yes/no, black/white, either/or kind of way.  This is huge for ramping up creativity.  Not being able to look at things in shades of gray is the biggest killer of idea generation, as in: that’ll never work, we’ve tried that before, that’s too expensive.  If you need to work on finding your shades of gray then shoo the critic who’s whispering in your ear from your shoulder and let anything go for now, knowing that you’ll be back later to weigh the pros and cons.

More than 75% of respondents were able to Cobble or be able to put disparate things together to come up with something new.  An example is using the idea of a ball point pen to invent roll on deodorant.  Who needs to invent the wheel – put things that have already been created together in a new way.  If you need to work on your cobbling skills practice picking random words and creating a story for how they’re related e.g. what does a dessert hare have to do with a tape measure?

Respondents go against research findings which say that when something’s not working, we tend to simply repeat whatever we’ve been doing the same way, over and over (knocking our head against the wall in the vain hope that the wall will somehow move). In other words we can identify our assumptions and move on.

A critical skill here is recognizing when we’re making assumptions because assumptions will block our ability to ramp up our creativity.  An example is a company, who in trying to reduce drinking and driving, asked themselves how can they could increase (yes increase) drinking and driving.

They turned the assumption on its head for a moment (that increasing drinking and driving would be a bad thing).  This led to the invention of a machine that would simulate what your vision would be like after 1, 2, 3, etc drinks.  The machines, installed in bars, were a hit.

More than a third of respondents didn’t have a way to praise and celebrate their creative accomplishments.  Too busy moving onto the next goal me thinks.  If we create a plan ahead of time though that’s a big motivating factor.  Hint: it has to specifically celebrate creativity, not just completing the project, landing the account etc.

Almost 60% of respondents go about a creative project haphazardly, which leads to the last principle which is engage.  When it’s time for the petal to hit the metal research shows a plan is a good thing, it’s a launching pad for boosted creativity.  So get a plan, any plan and go forth.


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