Creativity lies everwhere, even in how you store your business cards

Meet Yann Cramer, editor at InnovToday and Global Technology Manager at Shell.  I met Yann at the W.I.N. conference in Paris where we were both speakers.  I thoroughly enjoyed his workshop on creativity and saw him walk his talk when we exchanged business cards.

More about that in a minute.

Creativity, ‘the use of the imagination or original ideas, especially in the production of an artistic work’ and innovation, the act of implementing creative ideas, are both highly sought after skills no matter if you’re a learning and development specialist in a large corporate company or a solo-entrepreneur trainer.

Training workshops that are creative are much more likely to engage participants and increase retention.

In the hustle and bustle that we call life, coming up with original ideas and implementing them can seem like scaling a Catherine Destivelle size mountain.  It doesn’t have to be that way however.

While creativity can arrive in a flourish with the accompanying whoosh of a super hero cape, it can also come in a whisper, with small ideas that can make us stop and think.  Speaking of which ….

Have you ever,  in your effort to exchange business cards with someone, dropped your stack on the ground and had them spread out like an errant fan?

Enter Yann’s business cards. 

Who says business cards have to be single and detached?  What would happen if you combined the ease of a bound notepad with the necessity of business cards.  Take a look.

Will this thinking change the world?  Maybe not.  But constantly exercising our creative muscles sure will.


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2 Responses to “Creativity lies everwhere, even in how you store your business cards”

  1. Katarina Thorsen Says:
    November 14th, 2010 at 9:23 pm

    This notepad-business-card bundle is a wonderful idea! And yes creative training = better retention!


  2. Lee-Anne Ragan Says:
    November 16th, 2010 at 9:31 pm

    Hi Katarina; so great to hear from you. Yes, the notepad bundled business cards caught my eye immediately. Any tips from you on how to create creative training?

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