Attention! Attention! A test of your attention.

The Heath brothers have written in Made to Stick that our brains are more like a sieve than a sponge.  Instead of soaking up what catches our eye, we’re more likely to strain out things that don’t catch our attention, leaving behind the big chunky bits in the sieve that is our brain.

Watch the clip below and follow the instructions, then continue reading  …

Did you see the gorilla? If you did, a hearty thump on a hairy chest to you. If not, we can commiserate together. I was so focused on the white t’s, thinking there was some kind of trick, that I didn’t see the hairy beast.

If big, hairy apes don’t get caught in the sieve I wonder what else we miss. And what impact that has on our work, our coworkers, our clients, ourselves.

Find out more about Daniel Simons and Christopher Chabris’ work at the Invisible Gorilla.


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2 Responses to “Attention! Attention! A test of your attention.”

  1. isabella mori (@moritherapy) Says:
    January 24th, 2011 at 11:13 am

    I love “Made to Stick”! (I talk a bit about it here Great book. Thanks for reminding me of it; I’ve been idly wondering that we should incorporate some of their ideas into our curriculum.

  2. Lee-Anne Ragan Says:
    January 25th, 2011 at 9:21 am

    Nice post Isabella, I’ve retweeted it. Thanks for sharing. I love their use of story (made to stick) – refer to it frequently.

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