What do I do? Here’s my ‘perfect pitch’ a la Dyana Valentine

Dyana is the creator of these creative nametags.

Ever been stuck (in an elevator or not) when been asked So what do you do anyway? Unless you produce widgets (e.g. something infinitely easy to describe) you’d best spend some time crafting an intriguing answer.

We all ‘pitch’ ourselves – whether we’re an ensconced employee or freelancer, stay at home mama or student.  The pitch is an invitation.  It’s a declaration.  Here’s who I am.  Want to know more?  Are we a fit?  Should we step up and dance together?

My good friend and colleague Dyana Valentine has a wonderful service she’s designed called Pitch Perfect.  You choose from several options all aimed at getting to the root of who you are, what you do and for whom.  Dyana says the litmus test for a good pitch is that it’s:

  • True
  • Fun to say and
  • Easy to repeat

I did the online version and here it is, my pitch.

I get excited about working with my favourite clients, who are all about change and are struggling to be more creative, because I get to use my talents of getting people to open up in order to connect andáá expand themselves, their organizations and their opportunities.

If I had a magic wand I’d turn the tendency of people and organizations to be static into static electricity, in order to create more creativity and understanding of other’s perspectives.  I’d banish lectures and make cookie dough a food group.

The pitch isn’t perfect of course.  It’s evolving and changing, just like moi.

The process was easy to do and fun.  It was flexible – I could do it all in one swoop or in stages.  Most importantly I came out with some good stuff.

I particularly like I turn static into static electricity.

On my website bio I’ve added what I believe, what I think and what I’m passionate about.  Check it out.  Be sure and run your mouse over my face for a surprise.

And you?  What’s your pitch?


P.S. I make it a habit to use Creative Commons licensed photos in my posts and link to the owner.  This photo isn’t licensed that way however I received permission from Dyana to use it.


Tags: ,

4 Responses to “What do I do? Here’s my ‘perfect pitch’ a la Dyana Valentine”

  1. Dyana Valentine Says:
    February 4th, 2011 at 2:42 pm

    ohhh, I’m giddy over here, Lee-Anne! Thank you for diving in to http://dyanavalentine.com/pitchperfect and rocking it out. I love that you left lots of room for growth and got into your values. It gives us a sense of who you are and what you want to do in the world. Marvelous. Thank you, too, for sharing it here and spreading the word. Please do post updates and let me know how it evolves.

  2. Bill Ursel Says:
    February 7th, 2011 at 6:26 am

    Heart Healthy Living and Storytelling: I work with committed and insightful people to help people in communiites build healthy lives. I tell stories about how people meet the challenge of eliminating heart disease and stroke, eat well, live full lives and bring about change one heart beat at a time! It’s about getting to the heart of the matter . . .perfect pitch? Maybe not, but a start . .

    Great food for thought Lee-Anne.

  3. Lee-Anne Ragan Says:
    February 7th, 2011 at 2:47 pm

    Thanks Dyana. Loved doing it – so much to dive into & such a helpful, practical, fun tool. And you? What’s your perfect pitch?

  4. Lee-Anne Ragan Says:
    February 7th, 2011 at 2:49 pm

    Love it Bill- the bits about storytelling, change and heart beats are fantastic. What could be more important that building healthy lives?

    Do you have a story you care to share – one that you’ve gathered in your travels of how to do just that? If so would love to hear it.

Leave a Reply