Social Change for Christmas? How about an ad aimed at reducing terrorism.

Need a reason to celebrate this time of year?  Want an extremely creative example of effecting social change?

In a coming together of advertising & social responsibility, a Colombian ad agency won the grand prize at a prestigious London ad awards ceremony recently with their ad designed to reduce terrorism.

The agency sent soldiers into FARC guerrilla occupied jungles to string Christmas light (no, this isn’t a joke).

The Christmas light were designed to turn on when someone approached and light up a sign that encouraged the guerrillas to ‘demobilize’. (Imagine the shock of jungle critters as they prowled by & set off the lights.)

331 FARC fighters were inspired, in part by the PR operation, to give up their weapons, as Simon Houpt writes in the Globe & Mail.

Here’s to peace on earth, including peace in the jungle.



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2 Responses to “Social Change for Christmas? How about an ad aimed at reducing terrorism.”

  1. James West Says:
    December 22nd, 2011 at 8:00 am

    Is there additional additional coverage/links from Colombian press i.e. photos, videos, etc. that 331 FARC rebels turned in their weapons?

    Please and thank you,

  2. Lee-Anne Ragan Says:
    December 26th, 2011 at 5:07 am

    Hi James, I don’t have any additional resources at my fingertips however I’ve tweeted your request to Simon Houpt, the writer whose article I got my information from. Let me know what info turns up, I’d be curious to hear more.

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