What does 47 million+ hits on the Numa Numa video tell us about training & development?

If you haven’t actually seen the Numa Numa video below, you’ve likely had the song stuck in your head.  The viral video shows Gary Brolsma, singing along to the Numa Numa song, with unself-conscious abandon.

So what’s the deal?  Why 47+million hits?

The Numa Numa video demonstrates:

  • being in the zone, in the flow, is infectious
  • it takes some chutzpah, some courage to be unself-conscious
  • being a little wild & crazy, in a safe space, is appealing

What does this mean for training & development?  Harness your chutzpah, get in the zone & do something a little wild & crazy.  Your learners will love it.

According to Wikipedia: Numa Numa is an Internet phenomenon based on amateur videos, most notably Numa Numa Song by Gary Brolsma, made for the song “Dragostea din tei” as performed by O-Zone. Brolsma’s video, released in December 2004 on the website Newgrounds.com, was the first Numa Numa–themed video to gain widespread attention. 



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