The Rock.Paper.Scissors newsletter is out: 6 free resources for Value Innovation via Blue Ocean Strategy
Posted by Lee-Anne Ragan | Filed under Creativity & innovation
This month’s Rock.Paper.Scissors e-newsletter focuses on Value Innovation (e.g. how to create something valuable and innovative) I learned from reading the book Blue Ocean Strategy. Missed the article? Check it out. (Not on my monthly e-newsletter mailing list? Sign up for free here.)
After a whirlwind trip to Vancouver, Washington & New York I’m back in Nairobi. It’s gray, rainy & overcast. A good day to reflect … on innovation.
A couple of weeks ago I posted my most recent e-newsletter based on the book Blue Ocean Strategy- How to Create Uncontested Market Space & Make the Competition Irrelevant.
As promised, here’s the follow-up post with innovation related resources.
- Check out the presentation I created based on the book
- Or read the whole, yummy book
- Watch the video of a case study from the book (3:24 min), which uses the 6 path framework of making something functional have more emotional appeal (about cement of all things). In other words the authors suggest that one way of being innovative is crossing wires – turning something that is usually, inherently functional or practical into an emotional appeal. Or vice versa, turning something that is usually emotional, into something functional/pragmatic. Either way, the process can yield some surprising results. Like making cement very emotional. Take a peek at the video to see what I mean.
On the lighter side, here are some resources to tickle your funny bone:
- “I’ll be happy to give you innovative thinking What are the guidelines?” (tagline to above comic)
- Hugely powerful, poignant & (some) funny social issue ads
- Jaw dropping innovative door video (37 seconds)
I hope those resources are helpful for you. Let me know what innovative practices you’re up to.
Tags: blue ocean strategy, innovation, renee mauborgne, w chan kim
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