Social Change for Christmas? How about an ad aimed at reducing terrorism.

Need a reason to celebrate this time of year?  Want an extremely creative example of effecting social change? In a coming together of advertising & social responsibility, a Colombian ad agency won the grand prize at a prestigious London ad awards ceremony recently with their ad designed to reduce terrorism. The agency sent soldiers into […]


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In branding higher learning, it’s out with the old school

Caption: Einstein didn’t own a hairbrush either Check out the Globe and Mail article by Simon Houpt ‘In branding higher learning, iti’s out with the old school’.  He talks a bit about work I did with one of our clients, Simon Fraser University. I did a workshop with the student recruiters (the folks who go […]


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