What do women want?
Posted by Lee-Anne Ragan | Filed under Business & organizational development, Creativity & innovation
Good question. Turns out it’s not big, burly men to help carry our parcels to the car. Best Buy was trying to increase sales to women. They hired a male consultant (go figure) who said the answer lay in hiring beefy male employees. Didn’t work (surprise surprise). What did work? Asking their female employees to […]
Tags: best buy, female consumers, learning, marketk share, peter sheahan, women consumers