How do you get guerrillas to demobilize? By appealing to their human side

Jose Miguel’s Wired article ‘How I Tamed Guerrillas with Guerilla Marketing’ speaks for itself, in its quest to turn perspective on its head.  The setting?  Deep in the Columbian jungle.  The problem?  Getting Guerrillas to demobilize.  The answer? Appealing to the guerrillas human side. In our quest to find new things to say, we became […]


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