Seth Godin on amateurs, professionals & the great unwashed

Seth wrote a post with the above title.  He recommends you hire professionals or amateurs and not the bulk, who are in between. Professionals he defines as: those who cost big bucks but are worth more, those who show up … regardless, those who have integrity and stand up and those whose learning curve is […]


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How to make a fan out of a fan; creative marketing ideas

Imagine being in 28 degrees Celsius / 82 degrees Fahrenheit weather and it’s only 8 am.  Your shirt is already sticking to your back and you can feel the sweat sliding down your spine like some amusement park ride gone wild.  As you make your way to the first day of a business conference you […]


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