The intersection between creativity, human behaviour & effecting change – via Terry O’Reilly

I adore the CBC podcast by Terry O’Reilly called ‘under the influence.‘  It’s technically about marketing but really it’s about the intersections between creativity, human behaviour & effecting change. Here’s a fantastic example. In Israel, radio stations got together with the Israel Cancer Association and did something highly creative. 8am is the highest peak of […]


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Fail forward

When Albert Einstein was asked what the best source of invention was he replied ‘mistakes’ (as heard on Terry O’Reilly’s Age of Persuasion). The only time we don’t make mistakes is when we’re sleeping (found on an IKEA postcard). Why then do we deny mistakes?  Cover them up?  Hide from them?  Are embarrassed by them? […]


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