From Bureaucrats to Bandwidth, a Behind the Scenes Look at the Making of a United Nations Social Media Strategy

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I’m headed to the Social Media Strategies Summit in London to present From Bureaucrats to Bandwidth, a Behind the Scenes Look at the Making of a United Nations Social Media Strategy with my lovely colleague Mohamed El Sioufi.  By the time you’re reading this I’ll have just about touched down.

I’ll let you know how it goes.  Please let me know if there’s anything particular you’d like to know.

Here’s the session description:

Lights, camera, action! There’s nothing if not drama with social media so take your seat & we’ll take you backstage.  In this interactive, practical workshop we’ll set the stage by explaining the UN’s Global Housing Strategy (GHS 2025) & take you backstage where we’ll highlight key elements to consider before you start a social media strategy.

Then it’s lights (we’ll shine the spotlight on key elements to consider while your social media strategy is being designed), camera (key tools for social media research, outreach & training), action (how to put it all together for implementation).

We’ll tell you what’s worked & what hasn’t & give you the tools to create your own customized social media strategy.  We’ll also let you know how you can become involved should you wish.

You’ll come away with:

    • your backstage pass – 5 key elements to consider when beginning to design a social media strategy
    • under the spotlight – 5 elements to use in building a social media strategy
    • camera – a plethora of free, easy, practical tools for SEO, search, research, education & outreach
    • action – a practical, step by step plan for how to put it all together & a resource kit to create your own customized social media strategy
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